Turn any topic or keyword into a fully researched, SEO-optimized blog post published to your Sanity CMS in under 30 minutes. This workflow handles research, writing, optimization, and publishing, helping teams publish 10x more content without adding headcount.
Research topic and create outline with OpenAI
The workflow starts when you submit a topic or target keyword. OpenAI researches the subject, analyzes search intent, and identifies key points to cover. It creates a detailed outline with a compelling title, meta description, and H2/H3 heading structure optimized for SEO.
Generate full blog post content with OpenAI
Using the research and outline, OpenAI writes the complete blog post. It creates an engaging introduction, detailed body sections with examples and insights, smooth transitions, and a conclusion with a call-to-action. The content naturally incorporates your target keywords and related terms.
Optimize content for SEO with AI
Before publishing, the AI reviews the post for SEO optimization. It checks keyword placement in the title, headings, and opening paragraph. It verifies readability, suggests improvements, and ensures the content matches search intent for maximum organic reach.
Create draft post in Sanity CMS
The optimized blog post is created in your Sanity CMS as a draft document. It includes the formatted content, meta description, featured image suggestions, and all SEO metadata. Your team can review and make final edits before publishing.
Publish blog post to Sanity
Once approved, the workflow publishes the post to Sanity, making it live on your website. The published document includes all content, metadata, and any custom fields your Sanity schema requires. Your new blog post is ready for readers.
What is Sanity CMS blog automation?
Sanity CMS blog automation uses AI to research, write, and publish blog posts directly to your Sanity content lake. Instead of manually creating each post, you provide a topic or keyword and the workflow handles research, writing, SEO optimization, and publishing. This reduces blog creation time from 4+ hours per post to under 30 minutes.
Why automate blog publishing to Sanity with AI?
Creating and publishing blog content is time-consuming. Research, writing, editing, and managing your CMS can take hours per post. AI automation handles the heavy lifting while you focus on strategy and quality.
Scale content production without adding headcount
Increase your publishing frequency from a few posts per month to dozens. AI generates first drafts so your team focuses on editing, adding unique insights, and maintaining quality rather than starting from scratch. Teams using automated blog workflows typically publish 10x more content with the same resources.
Publish directly to your Sanity CMS
No more copy-pasting between tools. Content flows directly from AI generation to your Sanity CMS, properly formatted with all metadata. Review drafts in Sanity's familiar interface before publishing.
Built-in SEO optimization for every Sanity blog post
Every article is optimized for search engines by default. The AI handles keyword placement, meta descriptions, heading structure, and readability. No more forgetting SEO basics when you're focused on content.
Automated vs manual blog publishing
Manual blog creation requires a writer to research topics, outline content, write drafts, edit for quality, optimize for SEO, and publish to the CMS. This process takes 4-8 hours per post. Automated publishing handles research, writing, and CMS integration in minutes, leaving your team to focus on review and adding unique insights.
How to set up automated Sanity blog publishing
Connecting this workflow to your Sanity project takes just a few steps. You'll configure your OpenAI settings and connect your Sanity dataset.
Requirements for Sanity blog automation
- OpenAI API key for content generation
- Sanity project with a blog post schema
- Your brand voice and style guidelines
- Target keywords or topics for content
Configuring your Sanity CMS connection
- Connect your Sanity project using your project ID and dataset name
- Map the workflow output to your blog post schema fields
- Configure which fields are required (title, slug, body, etc.)
- Set default values for categories, authors, or other metadata
- Choose whether to create posts as drafts or publish immediately
Best practices for AI-generated Sanity blog posts
- Provide specific topics or keywords with clear search intent
- Define your brand voice and tone in the workflow settings
- Review the AI outline before full content generation
- Add your own examples, data, and unique perspectives
- Use Sanity's preview to check formatting before publishing
Frequently asked questions about Sanity blog automation
Does this work with any Sanity schema?
This workflow works with any custom Sanity schema. You map the generated content fields to your schema during setup. Common fields like title, slug, body, and meta description work out of the box.
Can I customize the AI writing style?
You have full control over the AI writing style. The workflow uses your configured brand voice and style guidelines. You can specify tone (professional, conversational, technical), formatting preferences, and topics to emphasize or avoid.
What if I need to edit the content before publishing?
All content is saved as a draft in Sanity by default. You have full control to edit, reformat, or enhance the post in Sanity Studio before publishing. The workflow handles the first draft; you control the final product.
Can I schedule posts instead of publishing immediately?
Yes, scheduled publishing is supported. If your Sanity schema includes a publish date field, the workflow can set future dates for scheduled publishing. Combine this with Sanity's scheduling features or your frontend's handling of publish dates.
How do I handle images for blog posts?
The workflow suggests image concepts and alt text based on the content. You can connect additional steps to generate images with AI tools like DALL-E or source from stock photo APIs. Images are uploaded to Sanity's asset pipeline.
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