YouTube Influencer Finder
Find YouTube influencers for your brand or product. Describe your product and target region to discover creators who match your niche. Free, AI-powered.
How to find YouTube influencers for your brand
What is the YouTube Influencer Finder?
The YouTube Influencer Finder helps you discover YouTube creators who are a good fit for your product or brand. Instead of manually searching YouTube and analyzing channels one by one, AI does the work for you.
Describe your product and target region, and get a curated list of creators with their subscriber counts, typical views, content focus, and a fit assessment for your brand. It works for any product category, from consumer electronics to SaaS to food and beauty.
More than a keyword search
Most influencer discovery tools make you search by keyword and scroll through lists of channels. This tool works the other way around: you describe your product and the AI figures out which creators are relevant.
That means you don't need to guess the right search terms. A product description like "organic dog treats for small breeds" will surface pet channels, dog training creators, and pet food reviewers you might never have found with a manual keyword search.
How to find YouTube influencers
Finding the right influencers takes just a few steps:
- 1
Describe your product
Enter details about your product: what it does, who it's for, and what makes it different. The more specific you are, the better the recommendations.
- 2
Set your target region
Pick the region where you want to find influencers. Options include United States, UK, India, global, and more.
- 3
Get your influencer list
AI generates relevant search keywords, finds matching YouTube channels, and returns a ranked list of creators who fit your product and audience.
- 4
Review and reach out
Check each recommended channel, visit their YouTube page, and reach out through the business email in their About section.
What you get for each influencer
Each recommendation gives you enough to quickly decide if a creator is worth reaching out to. You can review 20+ results in under 5 minutes.
Channel info and subscriber count
See the creator's channel name, total subscribers, and a direct link to their YouTube page. This tells you the size of their audience at a glance.
View counts and engagement
Average views per video show how active the audience is. A channel with 50K subscribers and 20K views per video is more engaged than one with 500K subscribers and 5K views.
Content focus and niche
A short description of what the creator typically covers. This helps you confirm they produce content in a category relevant to your product.
Fit assessment
An AI-generated explanation of why this creator could work for your specific product. It considers audience overlap, content style, and topic relevance.
Free vs. paid influencer discovery tools
Most influencer marketing platforms charge $100-500/month for creator discovery. Here's how this tool compares:
| Feature | Miniloop (Free) | Paid Platforms |
|---|---|---|
| Price | Free | $100-500/month |
| AI-powered matching | Yes | Some |
| Product-based search | Yes | Keyword only |
| Audience demographics | No | Yes |
| Contact info | Via YouTube | Direct email |
| Campaign management | No | Yes |
Tips for finding the right influencers
The quality of your results depends on how well you describe your product. Generic descriptions like "health supplement" will return broad results. Instead, be specific: "vegan protein powder for women over 30 who do crossfit." This helps AI find creators whose audiences actually match your target customer.
Don't focus only on subscriber count. A channel with 50,000 subscribers and high engagement often delivers better ROI than one with 500,000 subscribers and low engagement. Look at view counts relative to subscriber counts to gauge how active the audience is.
Consider reaching out to creators who have reviewed similar products in the past. They already have an audience that's interested in your category, and they understand how to present products to that audience.
Why use YouTube for influencer marketing?
Longer shelf life than other platforms
A sponsored Instagram post gets attention for 24-48 hours. A YouTube video keeps getting views for months or years. YouTube is a search engine, so a well-titled video about your product will continue appearing in results long after the creator posts it.
Higher trust and deeper engagement
YouTube viewers watch for minutes, not seconds. That extra time builds trust between the creator and their audience. When a YouTuber recommends your product after a 10-minute review, it carries more weight than a 15-second clip on another platform.
Reaches buyers at decision time
People go to YouTube to research products before buying. Search terms like "best running shoes 2026" or "is [product] worth it" drive high-intent traffic. Getting your product featured in these videos puts it in front of people who are ready to buy.
Who can benefit from YouTube Influencer Finder?
Built for brands, marketers, and agencies who want to find the right YouTube creators faster.
Startups
Find micro-influencers who align with your product and can drive authentic engagement without a big budget.
E-commerce Brands
Discover product reviewers and unboxing channels that can showcase your products to their engaged audiences.
Marketing Agencies
Quickly build influencer lists for client campaigns across different niches and regions.
SaaS Companies
Find tech reviewers, tutorial creators, and industry thought leaders who can demo your software to relevant audiences.
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