TL;DR
Cold email agencies charge $3,000-$15,000/month depending on volume and services. The right choice depends on whether you need full done-for-you outbound or just email execution, and your target market.
Quick picks:
- Full-service outbound: Belkins, CIENCE, Martal Group ($5,000-$15,000/month)
- Email execution only: OutreachBloom, ColdIQ, Salesforge ($2,000-$5,000/month)
- LinkedIn + email: Cleverly, LeadCookie ($3,000-$6,000/month)
- Enterprise/ABM: SalesRoads, Operatix ($10,000-$25,000/month)
Cold Email Agency Comparison
| Agency | Service Model | Starting Price | Best For |
|---|---|---|---|
| Belkins | Done-for-you SDR | $5,000/month | B2B SaaS, tech |
| CIENCE | SDR-as-a-service | $6,000/month | Enterprise, complex sales |
| Martal Group | Outsourced SDR | $5,000/month | Tech, professional services |
| OutreachBloom | Email execution | $2,500/month | Email-only campaigns |
| ColdIQ | Cold email | $3,000/month | SMB outbound |
| Cleverly | LinkedIn + email | $3,000/month | LinkedIn-first approach |
| SalesRoads | Enterprise SDR | $10,000/month | Enterprise sales |
| LeadGenius | Data + outreach | $5,000/month | Custom data needs |
| Pearl Lemon Leads | UK outbound | $3,000/month | UK/EU markets |
| Operatix | Tech sales dev | $12,000/month | B2B tech, complex deals |
| SalesPro Leads | Appointment setting | $4,000/month | SMB lead gen |
| LeadCookie | LinkedIn outbound | $3,500/month | Consultants, agencies |
| Strategic Sales | Enterprise outreach | $8,000/month | Large enterprise |
| Abstrakt Marketing | B2B lead gen | $4,000/month | Manufacturing, industrial |
| RevBoss | Outbound platform | $5,000/month | Startups, SMB |
Belkins
What they do: Belkins is a B2B lead generation agency offering done-for-you appointment setting through cold email and LinkedIn outreach. They handle list building, copywriting, sending, and booking meetings.
Pricing: Plans start at $5,000/month. Most engagements run $7,000-$12,000/month depending on volume and ICP complexity. Minimum 3-month commitment typical.
Services: Lead research, email copywriting, domain setup, deliverability management, appointment setting, LinkedIn outreach.
Best for: B2B SaaS and tech companies that want meetings booked without building internal SDR teams.
The honest take: Belkins is one of the most established players. They have scale and process. The Ukraine-based team keeps costs lower than US-only agencies. Quality is generally consistent. The downside: you're one of many clients. Don't expect white-glove treatment unless you're a large account. Their standard sequences work but aren't highly customized. Good for companies that need volume and predictability.
Run SEO and outbound on autopilot.
Miniloop runs the GTM work that doesn't need a human. With your existing tools.
CIENCE
What they do: CIENCE offers SDR-as-a-service with multiple engagement models. They can provide dedicated SDRs, shared SDR capacity, or pure appointment setting.
Pricing: Starts around $6,000/month for shared capacity. Dedicated SDR models run $8,000-$15,000/month. Pricing is more transparent than most competitors.
Services: Research, multi-channel outreach (email, phone, LinkedIn), CRM management, appointment setting, sales enablement.
Best for: Companies that want flexibility in engagement model. Those who might want to eventually bring SDRs in-house.
The honest take: CIENCE gives buyers options, which is rare. You can start with shared SDRs and upgrade to dedicated. The GO Platform adds technology to the service. Downside: complexity. Multiple models means you need to choose correctly. Some clients report inconsistent quality between SDRs. Works well for companies that want a partner to grow with.
Martal Group
What they do: Martal Group provides outsourced sales development for B2B tech companies. They focus on North American markets with a global team.
Pricing: Starts at $5,000/month. Typical engagements $6,000-$10,000/month. They offer pay-per-meeting models for some clients.
Services: Lead generation, appointment setting, market research, sales consulting.
Best for: Tech companies, IT services, SaaS targeting North American enterprise.
The honest take: Martal is solid middle-market. Not the cheapest, not the most premium. They understand tech sales cycles. The global team means some timezone coverage but also some communication overhead. Pay-per-meeting option is interesting if you want to align incentives. Quality is consistent but not exceptional.
OutreachBloom
What they do: OutreachBloom is a done-for-you cold email agency. They specialize in email execution, not full SDR services.
Pricing: Starts at $2,500/month for email-only campaigns. More comprehensive packages $4,000-$6,000/month.
Services: Domain setup, email copywriting, sending infrastructure, deliverability optimization, reply management.
Best for: Companies that want email outreach specifically without paying for full SDR overhead.
The honest take: OutreachBloom is focused. They do email well and don't try to upsell you on services you don't need. The deliverability expertise is real. They understand inbox placement. For companies that just need email campaigns running, the focused approach and lower pricing work. If you need phone, LinkedIn, and sales qualification, look elsewhere.
ColdIQ
What they do: ColdIQ provides cold email services with an emphasis on data and targeting. They combine lead research with email execution.
Pricing: Starts around $3,000/month. Volume-based pricing available.
Services: Lead research, email campaigns, A/B testing, analytics.
Best for: SMBs that want cold email without enterprise pricing.
The honest take: ColdIQ is accessible for smaller companies. Lower minimums than Belkins or CIENCE. The tradeoff: less sophisticated targeting and fewer resources. For companies testing outbound before bigger investment, ColdIQ works. For complex enterprise sales, you may outgrow them quickly.
Cleverly
What they do: Cleverly focuses on LinkedIn outbound with email as a secondary channel. They've built their reputation on LinkedIn lead generation.
Pricing: LinkedIn-only starts at $997/month. LinkedIn + email packages $3,000-$5,000/month.
Services: LinkedIn connection requests, messaging sequences, profile optimization, email outreach.
Best for: Founders, consultants, and B2B services where LinkedIn is the primary channel.
The honest take: Cleverly dominates LinkedIn lead gen content marketing. They practice what they preach. The LinkedIn-first approach works for certain ICPs, especially founder-led sales and professional services. For enterprise SaaS selling to technical buyers, LinkedIn alone is usually insufficient. Good entry point for testing outbound.
SalesRoads
What they do: SalesRoads provides US-based SDR services for enterprise B2B. They focus on complex sales cycles requiring experienced reps.
Pricing: Starts at $10,000/month. Enterprise engagements $15,000-$25,000/month.
Services: Dedicated US SDRs, multi-channel outreach, CRM integration, pipeline management.
Best for: Enterprise companies selling to Fortune 1000 where US-based reps matter.
The honest take: SalesRoads is premium. US-based SDRs mean higher quality conversations but higher costs. For enterprise sales where a bad interaction costs you a deal, the premium is justified. For SMB prospecting, you're overpaying. The enterprise focus means they understand complex buying committees.
LeadGenius
What they do: LeadGenius combines custom data research with outreach services. They build custom prospect databases, not just generic lists.
Pricing: Data services start at $5,000/month. Full outreach packages higher.
Services: Custom data research, account intelligence, outreach execution, intent data.
Best for: Companies with niche ICPs that generic databases can't serve.
The honest take: LeadGenius differentiates on data. If your ICP is "VPs of Supply Chain at manufacturers with 500-2000 employees using SAP," generic databases fail. LeadGenius can build that list manually. The downside: you're paying for research time. For broad ICPs, cheaper options exist. For specific targeting, the custom data is valuable.
Pearl Lemon Leads
What they do: Pearl Lemon Leads is a UK-based lead generation agency offering cold email and LinkedIn outreach.
Pricing: Starts around $3,000/month. UK pricing can be competitive vs US agencies.
Services: Cold email, LinkedIn outreach, appointment setting, lead research.
Best for: Companies targeting UK and European markets.
The honest take: Pearl Lemon is useful for UK/EU targeting. They understand GDPR nuances and European business culture. For US companies targeting the UK, having a UK-based agency helps. For US domestic campaigns, US agencies are more appropriate.
Operatix
What they do: Operatix is a sales development partner for B2B technology companies. They provide outsourced SDR teams for complex tech sales.
Pricing: Starts at $12,000/month. Enterprise engagements $20,000+/month.
Services: Dedicated SDR teams, multi-channel outreach, pipeline management, sales enablement.
Best for: B2B tech companies with complex, high-ACV sales cycles.
The honest take: Operatix is enterprise-grade. The pricing reflects it. For companies selling $100k+ ACV deals, the investment makes sense. One qualified opportunity pays for months of service. For SMB or mid-market sales, the ROI math doesn't work. They understand tech buying cycles and can navigate complex organizations.
RevBoss
What they do: RevBoss combines technology with services for outbound prospecting. They provide both platform and execution.
Pricing: Starts around $5,000/month for managed services.
Services: Prospect research, multi-channel sequences, meeting booking, analytics.
Best for: Startups and SMBs that want technology-enabled outbound.
The honest take: RevBoss is positioned for growth-stage companies. The technology layer adds visibility you don't get from pure agency models. For companies that eventually want to bring outbound in-house, RevBoss provides a path. Pure done-for-you clients may prefer agencies without the platform complexity.
How to Choose a Cold Email Agency
Define your scope: Email-only agencies cost $2,000-$4,000/month. Full SDR services cost $5,000-$15,000/month. Don't pay for services you don't need.
Consider your ICP: Generic B2B works with most agencies. Niche or complex ICPs need agencies with research capabilities.
Evaluate deliverability: Ask about domain setup, warm-up processes, and inbox placement rates. Poor deliverability wastes your budget.
Check geographic fit: US-based SDRs matter for enterprise US sales. Global teams work for cost efficiency and broader markets.
Understand the commitment: Most agencies require 3-6 month minimums. Factor in 4-8 weeks for ramp before expecting results.
Build Your Own Outbound System
Cold email agencies charge $5,000-$15,000/month and still need your ICP definition, value props, and feedback loops. You're paying for execution while owning the strategic burden.
Miniloop takes a different approach. We build your outbound system:
- List building from LinkedIn, Apollo, and company databases
- Signal monitoring for job changes, funding, and buying intent
- Sequence execution across email and LinkedIn
- CRM sync so every touchpoint is tracked
You own the system. You see every email, every response. When you're ready to run it yourself or hand it to a hire, the system stays with you.
We're working with a handful of companies right now. Get in touch if that's you.
FAQ
How much do cold email agencies charge?
Cold email agencies charge $2,000-$15,000/month depending on services. Email-only execution: $2,000-$4,000/month. Full SDR-as-a-service: $5,000-$15,000/month. Enterprise with US-based SDRs: $10,000-$25,000/month. Most require 3-6 month commitments.
How long until a cold email agency delivers results?
Expect 4-8 weeks for setup (domain warm-up, list building, sequence writing) then 6-12 weeks to stabilize meeting volume. Total ramp: 3-4 months before you can evaluate performance fairly. Agencies promising immediate results are overselling.
Should I use an agency or build in-house SDRs?
Use agencies when testing outbound before hiring, need to scale quickly, or lack expertise to build systems yourself. Build in-house when outbound is core to your GTM, you have consistent volume needs, and you want full control over messaging and process.
What deliverability questions should I ask cold email agencies?
Ask about: domain setup approach (how many domains, warm-up process), sending infrastructure (dedicated IPs vs shared), inbox placement monitoring, bounce handling, and what happens if deliverability degrades. Good agencies have specific answers, not vague reassurances.
Can cold email agencies work with my existing CRM?
Most agencies integrate with major CRMs (HubSpot, Salesforce, Pipedrive). Ask specifically about their integration approach. Some use native integrations, others use Zapier, some do manual entry. Native integrations are more reliable for data accuracy.
Frequently Asked Questions
How much do cold email agencies charge?
Cold email agencies charge $2,000-$15,000/month depending on services. Email-only execution: $2,000-$4,000/month. Full SDR-as-a-service: $5,000-$15,000/month. Enterprise with US-based SDRs: $10,000-$25,000/month. Most require 3-6 month commitments.
How long until a cold email agency delivers results?
Expect 4-8 weeks for setup (domain warm-up, list building, sequence writing) then 6-12 weeks to stabilize meeting volume. Total ramp: 3-4 months before you can evaluate performance fairly. Agencies promising immediate results are overselling.
Should I use an agency or build in-house SDRs?
Use agencies when testing outbound before hiring, need to scale quickly, or lack expertise to build systems yourself. Build in-house when outbound is core to your GTM, you have consistent volume needs, and you want full control over messaging and process.
What deliverability questions should I ask cold email agencies?
Ask about: domain setup approach (how many domains, warm-up process), sending infrastructure (dedicated IPs vs shared), inbox placement monitoring, bounce handling, and what happens if deliverability degrades. Good agencies have specific answers, not vague reassurances.
Can cold email agencies work with my existing CRM?
Most agencies integrate with major CRMs (HubSpot, Salesforce, Pipedrive). Ask specifically about their integration approach. Some use native integrations, others use Zapier, some do manual entry. Native integrations are more reliable for data accuracy.
