Lusha vs ZoomInfo

Lusha is transparent about its pricing and offers monthly or annual billing. The free plan starts at $0 with 40 credits. Paid plans range from $49.90 a month to $399.90 a month when billed monthly, though teams larger than 5 seats require custom pricing.

ZoomInfo does not publish its prices. It requires sales calls and quotes, with a base fee for SalesOS Professional starting around $15,000 a year. Total contracts can easily range from $3,000 for a single seat to over $60,000 a year once you add seats and features.

ZoomInfo requires annual contracts that auto-renew, which leads to many complaints from buyers who found it difficult to cancel. Lusha is easier to buy self-serve, but some users still report issues when canceling or downgrading.

Lusha claims a database of over 300 million business contacts and 30 million company profiles. Reviewers note its data is generally reliable in core markets like the US, UK, and Canada, but accuracy drops in other regions or niche roles.

ZoomInfo claims up to 500 million contacts and over 100 million companies in its database. The vendor states its verification pipeline combines automated checks with over 300 human researchers to maintain high accuracy.

ZoomInfo offers a much deeper database for global operations and large sales teams. Lusha is more limited but remains a fast option for basic contact lookups.

Lusha is popular for its Chrome extension, which lets reps find email and phone details directly on LinkedIn profiles. This tool makes one-by-one prospecting quick and easy for reps.

However, Lusha uses a credit system where 1 credit reveals an email but 10 credits are needed for a phone number. Active teams often run out of credits quickly, and some reviewers report extension bugs that still consume credits.

ZoomInfo also offers contact lookups but focuses more on bulk list building and advanced searches within its platform. ZoomInfo does not focus on simple credit-based reveals in the same way.

ZoomInfo excels at advanced features like website visitor identification and buyer intent tracking. The vendor reports tracking trillions of keyword-to-device pairings monthly to show which companies are actively researching your market.

Lusha focuses mostly on basic contact lookup and lacks advanced intent signals. It does offer native integrations with HubSpot and Salesforce to sync your contacts easily.

If your sales strategy relies on timing outreach to intent signals or tracking anonymous web traffic, ZoomInfo is the clear fit. Lusha is built for straightforward, direct prospecting.

User ratings for these platforms show a sharp split across different review sites. Lusha has a 4.3 rating on G2 and a 4.0 rating on Capterra, but users frequently complain about customer support responsiveness.

ZoomInfo holds a 4.5 rating on G2 but sits at 1.8 on Trustpilot, with over 200 complaints on the Better Business Bureau. These negative reviews are mostly focused on rigid contracts and unexpected renewals.

Mid-market and enterprise accounts generally receive a dedicated success manager at ZoomInfo. Lusha users are mostly self-serve and must rely on standard online support.

If neither Lusha nor ZoomInfo fits your workflow, Miniloop offers a simpler path. ZoomInfo is built for large enterprises, and Lusha is designed for reps doing one-by-one LinkedIn lookups. Miniloop is built for founders and small teams who want to build, enrich, and work bulk lists in one workspace.

Instead of searching a massive database or installing a browser extension, you can describe your ideal customer to our discovery agent in plain English. Miniloop then builds a list, dedupes it against your existing records, and enriches every contact with verified emails, LinkedIn profiles, and company data.

We do not offer phone numbers, buy-intent signals, or Chrome extensions. We also do not send emails or lock you into annual contracts. Miniloop starts free and offers flat monthly plans starting at $79 a month for 5,000 enrichments.