Why SDRs Struggle with Account Research
According to TOPO's SDR Benchmark Report, SDRs spend 21% of their time on research and only 35% on actual prospecting activities. A Gartner study found that personalized outreach gets 2-3x higher response rates, but meaningful personalization requires account context. The math doesn't work: 10-15 minutes of research per account means SDRs can only thoroughly research 30-40 accounts per day.
Most SDRs skip research to hit activity quotas. They send generic messages that get ignored. Top performers find time for research, but it cuts into their outreach volume. Neither approach maximizes meetings booked.
How SDRs Automate Account Research with AI
When SDRs automate account research, they get personalization hooks for every account without sacrificing volume. Here's the workflow with Miniloop:
- Accounts assigned - From routing, lists, or manual assignment
- AI researches immediately - Company news, recent changes, tech stack, challenges
- AI finds personalization hooks - Specific angles for relevant outreach
- AI identifies contacts - Decision makers with verified contact info
- Research ready for outreach - Context available when SDR starts sequences
"I used to research 20 accounts per day and send generic emails to the rest. Now every account gets researched and my response rate doubled. I'm booking 40% more meetings with less effort." — SDR, Series B SaaS company
SDRs using automated research report 2-3x more meetings booked because every touchpoint is informed and personalized.
What Makes SDR Research Different
SDRs need fast, actionable intelligence that enables personalized outreach:
| SDR Need | What AI Provides |
|---|---|
| Quick context | Company overview, recent news, relevant changes |
| Personalization hooks | Specific talking points and outreach angles |
| Contact info | Verified emails and phone numbers for decision makers |
| Pain indicators | Signals suggesting they need your solution |
| Timing triggers | News and changes that create outreach opportunities |
SDRs don't need 10-page research briefs. They need the 3-4 key points that make their email relevant and the contact info to reach the right person. AI delivers exactly that for every account.
Getting Started
Most SDRs set up automated research in under 30 minutes. Research triggers automatically when accounts hit your queue, so you never send another blind email.