Automate cold outreach for SDRs

SDRs spend too much time on research and writing. AI handles the grunt work so your team can focus on booking meetings.

10x your outreach capacity

AI researches every prospect and personalizes every message. SDRs review and send, spending time on replies instead of research.

  • AI-powered research
  • Personalized at scale
  • More meetings booked

Personalized outreach at scale

AI researches each prospect and crafts personalized messages based on their company, role, and recent activity. No more generic templates.

  • Individual personalization
  • Multi-channel sequences
  • Response tracking
Workflow Running
1
Prospect added
2
Research prospect
3
Generate personalization
4
Send and track

How to automate cold outreach for SDRs

AI does research, SDRs have conversations.

01

Accounts get assigned

New accounts hit SDR queues from routing or lists.

02

AI researches and drafts

Every account gets researched. Personalized messages get drafted.

03

SDRs review and engage

Quick review, then focus on replies and conversations.

Outbound sequences on autopilot

AI personalizes messages based on prospect data and sends follow-ups at optimal times automatically.

Workflows

  • Lead Enrichment logo

    Lead Enrichment

    Apollo → HubSpot

  • Email Outreach logo

    Email Outreach

    Gmail sequences

  • Data Sync logo

    Data Sync

    Airtable pipelines

  • Social Publishing logo

    Social Publishing

    Twitter + LinkedIn

  • Meeting Prep logo

    Meeting Prep

    Calendar briefings

  • Content Generation logo

    Content Generation

    Notion drafts

Why SDRs automate cold outreach

Less time researching

AI does the research so SDRs do not have to.

Higher volume

Touch more accounts without sacrificing quality.

Better personalization

AI catches details humans might miss.

Focus on conversations

Spend time on replies, not writing cold emails.

Faster ramp time

New SDRs produce at full capacity faster.

The SDR Productivity Problem

According to Salesforce's State of Sales Report, SDRs spend only 28% of their time actually selling. The rest goes to research, data entry, and writing emails. A TOPO benchmark study found that top-performing SDRs send 50-100 personalized emails per day, but the average SDR manages only 25-35.

The gap isn't effort. It's process. Manual prospect research takes 10-15 minutes per contact. Writing a truly personalized email takes another 5-10 minutes. At that pace, an 8-hour day produces maybe 30 quality touches. That's not enough to hit aggressive meeting quotas.

Meanwhile, the bar for personalization keeps rising. Generic "I noticed you're the VP of Sales" emails get ignored. Prospects expect SDRs to reference something specific about their company, their challenges, or their recent activity.

How AI Transforms SDR Outreach

When SDRs automate cold outreach with AI, they flip the ratio. Instead of 70% research and 30% selling, it becomes 70% conversations and 30% oversight.

Here's the workflow with Miniloop:

  1. Accounts get assigned - From routing rules, territory lists, or intent signals
  2. AI researches every contact - LinkedIn, company news, 10-K filings, job postings, tech stack
  3. AI drafts personalized emails - Unique angles for each person, not mail merge variables
  4. SDR reviews in batches - Quick scan, light edits, approve and send
  5. Sequences run automatically - Follow-ups, multi-threading, reply detection

"My team went from 40 emails per day to 150 without sacrificing quality. Response rates actually went up because the personalization is better than what we were writing manually." — Sales Development Manager, Series B SaaS

SDR teams using AI outreach report 2-3x more meetings booked per rep with the same headcount.

What Makes SDR Outreach Different

SDRs operate under unique constraints that AI is perfectly suited to solve:

SDR ChallengeHow AI Helps
Quota pressureVolume without sacrificing personalization
Account coverageResearch every contact, not just top priorities
Multi-threadingDraft emails for multiple personas simultaneously
Ramp timeNew SDRs produce at full capacity in days, not months
ConsistencySame quality on email #100 as email #1

The best SDR teams don't replace humans with AI. They use AI to handle the repetitive research and first drafts, freeing SDRs to focus on the human parts: reading replies, handling objections, and booking meetings.

Getting Started

Most SDR teams integrate AI outreach with their existing stack in under a day. Miniloop connects to Outreach, Salesloft, HubSpot, and other sequencing tools. SDRs keep their workflow. AI just makes them 3x more productive.

Frequently asked questions about automated cold outreach for SDRs

Ready to automate SDR outreach?