Why Agencies Struggle with Email Sequences for New Business
According to Agency Management Institute research, 72% of agencies cite inconsistent new business development as their top growth challenge. HubSpot's agency benchmark data shows that agencies with systematic outreach programs grow 3x faster than those relying on referrals alone. RSW/US Agency New Business research found that agencies need to average 16+ touches to convert a prospect, but most give up after 3-4 attempts. New business suffers when client work takes priority.
Agencies need consistent prospecting but cannot dedicate staff when everyone is busy with clients. Sporadic outreach produces sporadic results.
How Agencies Automate Email Sequences with AI
When agencies automate email sequences, pipeline fills even during busy client periods. Here's the workflow with Miniloop:
- Define ideal client profile - Industry, size, marketing characteristics
- AI researches prospects - Website, positioning, and marketing gaps analyzed
- Personalized pitches generated - Relevant angles based on research
- Sequences run automatically - Multi-touch campaigns with consistent follow-up
- Responses route to principals - Interested prospects get human attention
"We were feast or famine with new business. Busy with clients, no time to prospect. Then projects ended and we scrambled. Now AI runs outreach continuously in the background. Our pipeline is 3x more consistent and we do not have panic prospecting anymore." ā Managing Partner, B2B marketing agency
Agencies using automated email sequences report 200-300% more consistent pipeline and 40% improvement in new business conversation rates.
What Makes Agency Email Sequences Different
Agencies need prospect-relevant pitches that demonstrate understanding of their business:
| Agency Sequence Need | What AI Automates |
|---|---|
| Prospect research | Website analysis, positioning, marketing gaps |
| Pitch personalization | Relevant angles based on prospect situation |
| Case study matching | Appropriate work examples for each vertical |
| Consistent follow-up | Multi-touch sequences that do not stop prematurely |
| Response handling | Replies pause sequences and route for human response |
Agency success depends on demonstrating understanding before the first conversation. Automation ensures relevant, researched outreach at scale.
Getting Started
Most agencies set up automated email sequences in under an hour. Define your ideal client profile and let AI research and pitch. Pipeline builds while you serve existing clients.