Why SDRs Struggle with Prospect Research
According to TOPO's sales development research, SDRs spend 40% of their time on pre-call research rather than outreach activities. The Bridge Group's SDR metrics report shows that SDRs making personalized touches book 2.5x more meetings than those using generic scripts. Gartner's B2B sales analysis indicates that reps with company intelligence identify qualified opportunities 30% faster than those working blind. Manual research creates a trade-off between outreach volume and message quality.
SDRs need prospect research that delivers company context and personalization hooks without consuming the time needed for outreach.
How SDRs Automate Prospect Research with AI
When SDRs automate prospect research, they personalize at scale without sacrificing volume. Here's the workflow with Miniloop:
- Account assigned - New prospect enters SDR territory or sequence
- Company researched - Firmographics, news, and context compiled
- Contacts found - Key stakeholders with contact details identified
- Hooks surfaced - Personalization angles for outreach extracted
- Outreach prepared - SDR ready for personalized contact
"I was spending 15 minutes researching every prospect before reaching out. Good personalization but terrible activity numbers. My manager wanted 100 touches per day but quality research meant I could only do 40. Automated research changed everything. Every account gets full research instantly. Company background, recent news, personalization hooks. I write personalized messages in 2 minutes instead of 15 because the research is already done. Activity doubled while personalization actually improved. Meeting bookings tripled because I reach more prospects with relevant messages." ā SDR, B2B SaaS company
SDRs using automated prospect research report 2-3x increase in activity volume while maintaining or improving personalization quality.
What Makes SDR Prospect Research Different
SDRs need quick-hit intelligence for high-volume personalized outreach:
| SDR Research Need | What AI Automates |
|---|---|
| Company context | Firmographics and business summary |
| Contact discovery | Decision makers with verified contact info |
| Personalization hooks | Recent news, triggers, and talking points |
| Quick consumption | Scannable briefs for fast prep |
| Volume handling | Research for 100+ accounts daily |
SDR success depends on relevant outreach volume. Automated research eliminates the trade-off between personalization and activity numbers.
Getting Started
Most SDRs set up automated prospect research in under 10 minutes. Connect your CRM and enrichment tools, and let AI research every assigned account automatically. Book more meetings by combining high activity with personalized messaging.