IFTTT Pricing in 2026: Is Pro Worth It?

Last updated: January 2026

TL;DR: IFTTT costs $0-8.99/month. Free tier: 2 applets only. Pro ($2.99/month): 20 applets with multi-action support. Pro+ ($8.99/month): unlimited applets with filter code. For most users, Pro at $2.99/month is sufficient for personal automation.

IFTTT (If This Then That) was one of the first automation tools for regular people. Connect apps and devices with simple "if this, then that" logic. No code required.

For years, it was completely free. Now the free tier is heavily limited, and you need to pay for what used to be basic functionality. This guide breaks down what IFTTT actually costs and whether it's still worth using.

What is IFTTT?

IFTTT connects apps, devices, and services through "Applets": simple automations with one trigger and one or more actions.

Core capabilities:

• Smart home device control
• App-to-app connections
• Social media automation
• Notification triggers
• Location-based actions
• Voice assistant integration

IFTTT's strength is simplicity. Non-technical users can set up automations in minutes. The interface is clean, the concepts are straightforward, and it "just works" for basic use cases.

IFTTT Pricing Plans

Here's what IFTTT costs in 2026:

Annual billing available at discount.

What You Get at Each Tier

Free Plan

The free tier is extremely limited:

• 2 applets only. That's it. Two automations total.
• Single action per applet. One trigger, one action.
• Standard speeds. Applets check for triggers less frequently.
• No webhooks. Can't connect custom services.

For casual testing, the free tier works. For actual use, you'll hit the 2-applet limit immediately.

Pro Plan ($2.99/month)

Pro unlocks what most users actually need:

• 20 applets. Enough for most personal use cases.
• Multi-action applets. Chain multiple actions from one trigger.
• Faster speeds. Applets check more frequently.
• Webhooks. Connect custom services and APIs.
• Twitter applets. Social media automation.

For $2.99/month, Pro is reasonable if you're committed to IFTTT's ecosystem.

Pro+ Plan ($8.99/month)

Pro+ is for power users:

• Unlimited applets. No caps.
• Filter code. Add conditional logic with JavaScript.
• AI services. Access to AI-powered automations.
• Multiple accounts. Connect multiple instances of the same service.
• Developer tools. Build and publish your own applets.

At $8.99/month, Pro+ costs more than some full-featured automation tools.

The Problem with IFTTT's Pricing

IFTTT's pricing creates an awkward situation:

Free is useless. 2 applets is a trial, not a plan. You can't do anything meaningful with 2 automations.

Pro is reasonable but limited. $2.99 for 20 applets works for personal use, but IFTTT itself is limited. Simple trigger-action only. No complex workflows.

Pro+ competes with better tools. At $8.99/month, you're in Zapier and Make territory. Those tools do far more than IFTTT.

The real comparison

For $10.59/month, Make offers 10,000 operations with powerful data transformation, routing, and conditional logic. IFTTT Pro+ offers unlimited simple applets. The value comparison favors Make for anything beyond basic automation.

IFTTT Pricing vs Competitors

Here's how IFTTT compares to alternatives across different use cases:

The takeaway: IFTTT is cheapest but most limited. For just $1.60 more than IFTTT Pro+ ($8.99), Make offers significantly more capability.

When IFTTT Works Well

IFTTT is still good for:

• Smart home automation. "When I leave home, turn off lights."
• Simple personal triggers. "Save Instagram posts to Dropbox."
• Device-to-device connections. IoT and smart device control.
• Non-technical users. Easiest learning curve in automation.

When IFTTT Falls Short

IFTTT struggles when:

• Workflows are complex. No branching, routing, or multi-step logic.
• Data transformation is needed. Can't filter, format, or manipulate data.
• Business use cases. Limited integrations, no team features.
• Volume is high. Even "unlimited" applets can't do complex work.

Alternatives to Consider

When to choose Make over IFTTT

For the same $10.59/month as IFTTT Pro+, Make offers:

• 10,000 operations (vs unlimited simple applets)
• 2,000+ integrations
• Complex data transformation
• Visual scenario builder with branching
• Filters, routers, and aggregators

If you need anything beyond "if X then Y," Make is better value.

When to choose Miniloop over IFTTT

IFTTT connects apps with simple rules. Miniloop generates workflows from descriptions.

Choose IFTTT if:

• You want dead-simple personal automation
• Smart home control is the focus
• You're non-technical and want the easiest option

Choose Miniloop if:

• You need data processing and transformation
• You want AI to generate workflows
• You want to see exactly what code is running
• Simple trigger-action isn't enough

When to stick with IFTTT

IFTTT still makes sense if:

• Your needs are genuinely simple (smart home, basic triggers)
• You're non-technical and want the easiest interface
• You're happy with the 20 applets in Pro
• You don't need data transformation or complex logic

Making the Right Choice

Here's a decision framework based on what you actually need:

Choose IFTTT Pro if:

• Your needs are genuinely simple (smart home, basic triggers)
• You're non-technical and want the easiest interface
• 20 applets is enough for your use cases
• You value simplicity over power

Budget expectation: $2.99/month. Best value if your needs are truly simple.

Choose Make if:

• You need more than simple trigger-action logic
• Data transformation, routing, or filtering is important
• You want more capability at a similar price to IFTTT Pro+
• You're comfortable with a steeper learning curve

Budget expectation: $10.59-70/month. Far more capable than IFTTT at the same price point.

Choose Miniloop if:

• You want AI to generate workflows from descriptions
• Your focus is data processing and transformation
• You want to see exactly what code is running
• Simple trigger-action isn't enough

Budget expectation: Free - $150/mo

Choose Zapier if:

• You need the widest integration library (8,000+ apps)
• Business automation is the priority
• You're willing to pay more for simplicity and reliability
• Team features matter

Budget expectation: $29.99-103.50/month depending on volume.

For a deeper comparison of each platform, see our complete guide to IFTTT alternatives.

Is IFTTT Pro Worth It?

IFTTT pioneered simple automation for regular people. The interface is still the easiest in the category. For smart home control and basic personal triggers, it works.

But the free tier is essentially a trial. And at the Pro+ price point, you're paying nearly as much as tools that do far more. The "if this then that" model that made IFTTT famous is also its ceiling.

For simple personal automation, IFTTT Pro at $2.99 is fine. For anything more complex, the alternatives offer better value.

FAQs About IFTTT Pricing

Is IFTTT still free?

IFTTT has a free tier, but it only allows 2 applets. For practical use, you need Pro ($2.99/month for 20 applets) or Pro+ ($8.99/month for unlimited). The free tier is essentially a trial version.

How many applets can I create on IFTTT?

Free: 2 applets. Pro: 20 applets. Pro+: Unlimited applets. Most personal users find 20 applets sufficient with the Pro plan. Power users needing unlimited applets pay $8.99/month for Pro+.

What's the difference between IFTTT Pro and Pro+?

Pro ($2.99/month): 20 applets, multi-action support, faster speeds, webhooks. Pro+ ($8.99/month): Unlimited applets, filter code (JavaScript), AI services, multiple account connections. Pro is better value for most users.

Is IFTTT Pro+ worth $8.99/month?

For most users, no. Make offers more powerful automation at $10.59/month with 10,000 operations, data transformation, and 2,000+ integrations. IFTTT Pro+ only makes sense if you need IFTTT's specific smart home integrations or its simple interface.

What's the best IFTTT alternative?

For similar simplicity: Apple Shortcuts (free, iOS/Mac) or Tasker (~$3.49, Android). For more power: Make ($10.59/month) or Zapier ($29.99/month). For AI-generated workflows: Miniloop (Free, $29/mo+).