Know the moment competitors come up in sales conversations. This workflow monitors your Gong call recordings, uses AI to detect and analyze competitor mentions, and delivers instant alerts with context and battle card talking points to help your team respond effectively.
Receive call transcript from Gong
The workflow triggers when Gong finishes processing a call recording and the transcript is available. It receives the full call transcript along with metadata like participants, duration, and associated deal information.
Scan transcript for competitor mentions with OpenAI
Using OpenAI, the workflow analyzes the call transcript to detect mentions of competitors. The AI identifies both explicit mentions (competitor names) and implicit references (describing competitor features without naming them). It captures the surrounding context of each mention.
Generate battle card insights with AI
For each competitor mentioned, the AI generates relevant battle card insights including key differentiators, common objection handlers, and suggested talking points. The recommendations are tailored based on how the competitor was mentioned and the prospect's apparent concerns.
Send competitor alert to Slack with insights
An alert is sent to your competitive intelligence Slack channel with the call details, competitor mention context, and AI-generated battle card insights. Sales managers and product marketing get visibility into competitive dynamics across all calls.
Why automate competitor mention detection with AI?
Competitor intelligence is scattered across hundreds of sales calls, but no one has time to review every recording. AI-powered analysis ensures you capture every competitive mention and turn it into actionable intelligence.
Surface competitive dynamics you'd otherwise miss
Without automated analysis, competitor mentions only surface when reps remember to flag them. The AI catches every mention, including subtle references that humans might overlook during busy call schedules.
Enable reps with real-time battle cards
When a rep faces a competitor in a deal, they get immediate access to relevant talking points. No searching through outdated battle cards or asking colleagues for help. The AI delivers what they need when they need it.
Build competitive intelligence at scale
Over time, you build a rich dataset of how competitors are positioned in the market, which features prospects compare, and what objections come up most frequently. This intelligence informs product strategy and marketing messaging.
How to set up Gong competitor mention alerts
Setting up this Gong analysis workflow takes about 15 minutes. You'll connect Gong, configure your competitor list, and customize the battle card generation.
What you need to get started
- Gong account with call recording access
- OpenAI API key for transcript analysis
- Slack workspace for alert delivery
- A list of competitors to monitor
Building your competitor detection list
- Include official competitor names and common misspellings
- Add competitor product names and feature names
- Include nicknames or abbreviations your prospects might use
- Consider adding emerging competitors to track market shifts
Customizing battle card generation
- Provide your core value propositions and differentiators
- Document common objections and proven responses
- Include pricing guidance if relevant
- Add any competitor-specific talking points from your sales playbook
Frequently asked questions about competitor mention detection
How accurate is the AI at detecting competitor mentions?
The AI is highly accurate for explicit competitor mentions. For implicit references (describing competitor features without naming), accuracy depends on how distinctive the features are. You can improve detection by training the AI on competitor-specific terminology.
Can I track mentions of our own product features being compared?
Yes, you can configure the AI to flag when prospects compare specific features, even without naming competitors. This helps identify which capabilities are most often in competitive discussions.
What if we use Chorus or another conversation intelligence tool instead of Gong?
You can adapt this workflow for other conversation intelligence platforms. The AI analysis steps work with any transcript source. Just swap the Gong integration for your tool.
Who typically receives these competitor alerts?
Most teams route alerts to a competitive intelligence Slack channel monitored by sales enablement, product marketing, and sales leadership. Individual rep alerts can also be configured for deals they own.