Never miss what people are saying about your brand on X/Twitter. This workflow continuously monitors mentions and keywords, uses AI to analyze sentiment and urgency, and sends prioritized alerts to Slack so you can respond quickly to both crises and opportunities.
Search X/Twitter for brand mentions and keywords
The workflow searches X/Twitter for mentions of your brand name, product names, and relevant keywords. You can configure multiple search queries to catch variations, misspellings, and related terms that people might use when talking about your company.
Filter mentions by engagement threshold
Not every mention deserves immediate attention. The workflow filters mentions based on engagement metrics like likes, retweets, and reply counts. You set the thresholds to ensure you're alerted to posts with potential viral reach.
Analyze sentiment and urgency with OpenAI
Using OpenAI, each mention is analyzed for sentiment (positive, negative, neutral) and urgency level. The AI identifies complaints that need immediate response, praise worth amplifying, questions to answer, and potential PR issues before they escalate.
Send prioritized alerts to Slack with context
Alerts are sent to Slack with full context including the original post, sentiment classification, suggested response priority, and a direct link to respond. High-urgency negative mentions can trigger separate alert channels to ensure rapid response.
Why automate social media monitoring with AI?
Brand mentions on X/Twitter can make or break your reputation. A single viral complaint left unaddressed can snowball into a PR crisis. Conversely, positive mentions represent opportunities for engagement and amplification. AI-powered monitoring ensures nothing slips through the cracks.
Catch negative mentions before they go viral
With 15-minute monitoring intervals, you can respond to complaints and issues while they're still contained. Early intervention often turns potential critics into brand advocates.
Prioritize responses with AI sentiment analysis
Not all mentions need immediate attention. AI sentiment analysis helps your team focus on high-priority posts. Urgent complaints get flagged for immediate response while positive mentions can be queued for engagement.
Scale social listening without adding headcount
Manually monitoring X/Twitter is a full-time job. This automated workflow handles the monitoring and filtering, freeing your social team to focus on crafting responses and building relationships.
How to set up Twitter brand mention alerts
Setting up this X/Twitter monitoring workflow takes about 10 minutes. You'll configure your search terms, engagement thresholds, and Slack notification preferences.
What you need to get started
- X/Twitter API access for search functionality
- OpenAI API key for sentiment analysis
- Slack workspace with channels for alerts
- List of brand names and keywords to monitor
Crafting effective Twitter search queries
- Include your brand name and common misspellings
- Add product names and nicknames
- Include competitor comparisons ("[brand] vs [competitor]")
- Monitor executive names if relevant
- Track branded hashtags and campaign terms
Setting engagement thresholds
- Start with lower thresholds to calibrate volume
- Increase thresholds if you're getting too many alerts
- Consider separate thresholds for negative vs positive mentions
- Factor in your industry's typical engagement levels
Frequently asked questions about social media mention monitoring
How quickly will I be alerted to new mentions?
The workflow runs every 15 minutes by default. You can increase frequency for time-sensitive monitoring during product launches or crises, or decrease it during quieter periods to manage costs.
Can I monitor mentions in languages other than English?
Yes, OpenAI can analyze sentiment in multiple languages. You can configure the workflow to search for mentions in specific languages or regions relevant to your brand.
What's the difference between this and Twitter's native notifications?
Native Twitter notifications only show direct @mentions. This workflow catches all mentions of your brand, even when people don't tag you directly. It also adds AI-powered sentiment analysis and prioritization that Twitter doesn't provide.
Can I route different types of mentions to different Slack channels?
Absolutely. You can configure separate channels for urgent issues, positive feedback, competitor mentions, and general brand discussions. This helps the right team members see the right mentions.