Free Slogan Generator
Generate catchy slogans for your business in seconds. Our free AI slogan generator creates memorable taglines that capture your brand essence.
Slogan Generator
Generate catchy slogans for your business in seconds. Our free AI slogan generator creates memorable taglines that capture your brand essence.
Want this in your workflow?
Clone this tool to your dashboard and run it automatically.
What is a slogan?
A slogan is a short, memorable phrase that captures a brand's identity and value proposition. The best slogans are typically under 10 words, easy to remember, and evoke an emotional response. Unlike a tagline, which tends to be more permanent, slogans can change between marketing campaigns.
Effective slogans serve three purposes: they differentiate your brand from competitors, communicate your core value, and stick in customers' minds long after they've seen your ad.
Why use the free slogan generator?
Our free slogan generator takes the hard work out of creating a catchy and memorable slogan. Within seconds, it generates a wide range of creative slogan options for your business or product. No more racking your brain or paying a professional. With just a few clicks, you'll have unique slogans to choose from.
The generator utilizes an AI algorithm to create hundreds of creative slogan options tailored to your company. You can quickly sift through options to find one that captures your brand essence and resonates with your target audience. The slogan will give your marketing efforts an unforgettable tagline that builds brand recognition and recall.
Whether you need a slogan for your logo, advertisements, or other marketing materials, our slogan generator provides creative ideas to capture your customers' attention and convey what makes your company special.
How to use this slogan generator
Creating a slogan takes just a few steps:
- 1
Enter your business name for slogan generation
Start with your company or brand name. This helps the AI incorporate your name into slogan options where appropriate.
- 2
Describe your business for slogan ideas
Write a brief description of your business. Include your industry, target audience, unique value proposition, and what sets you apart from competitors.
- 3
Generate slogans
Click generate and let the AI create multiple slogan options tailored to your inputs. Each generation produces 5 unique slogans.
- 4
Refine and choose your slogan
Review your options, generate more if needed, and pick the slogan that best captures your brand. Test it with others before finalizing.
Examples of famous slogans
The most memorable slogans in history share common traits: brevity, clarity, and emotional impact. Here are some iconic examples:
Nike: 'Just Do It' (3 words). Apple: 'Think Different' (2 words). McDonald's: 'I'm Lovin' It' (3 words). L'Oréal: 'Because You're Worth It' (4 words). BMW: 'The Ultimate Driving Machine' (4 words). Mastercard: 'There are some things money can't buy. For everything else, there's Mastercard.' De Beers: 'A Diamond is Forever' (4 words). Subway: 'Eat Fresh' (2 words).
Notice how most of these slogans are under 5 words. They focus on benefits and emotions rather than product features.
Best practices for writing a great slogan
AI tools like our slogan generator can give your creative process a boost and help you brainstorm ideas, but it may not provide a slogan that fits your brand perfectly on the first try. You know your company best, so we recommend taking the generator's ideas and shaping them to become your own.
Once you've narrowed down your favorite candidates to a few slogans, keep these best practices in mind when choosing your favorite one and developing it further.
Keep your slogan on-brand and relevant
The last thing you want your slogan to be is confusing. Creativity is great, but your slogan must make sense and be relevant to your company, product, and target audience. Just by reading your slogan, people should be able to get a good idea of what your key demographic is.
Smirnoff's 2014 'Exclusively for Everybody' is a good example of a slogan that misses its target. It's an oxymoronic and confusing attempt at including everyone that leaves the campaign without a clear target audience.
Make your slogan roll off the tongue
A great slogan sounds great when you hear it, so make sure that your motto is easy to say and pleasant to hear. Using rhymes in a slogan is one of the best ways to achieve this. Pringles' 'Once you pop, you can't stop' and Bounty's 'The quicker picker upper' are good examples.
Another great use of rhyme is Gillette's 'The best a man can get' slogan. While the slogan doesn't rhyme within itself, it does rhyme with the company name, making it almost impossible to hear one without immediately thinking of the other.
Match your slogan to your logo
Your slogan is almost always going to accompany your logo. Don't settle on a slogan until you've considered how it looks alongside your logo and whether it fits.
A great example of a slogan that has a very symbiotic visual relationship with its logo is Walmart's 'Save Money. Live Better.' tagline. The slogan fits perfectly under the logo to complement it visually and hammer home the company's mission of offering affordable products.
Keep your slogan short and simple
Less truly is more when it comes to slogan writing. Think about some of the most famous corporate slogans you know, and you'll realize that they almost never exceed six words.
One of the greatest examples of keeping it both short and simple is Nike's iconic 'Just Do It' slogan. Three words that even children can understand.
Write an honest slogan
Is your slogan writing checks that your product or service can't cash? Don't hyperbolize when writing your slogans. If you're not the number one lawnmower dealer in the Midwest, don't use that as a slogan. You'll just disappoint customers.
One of the hardest things about writing a good slogan is demonstrating quality without being pushy and intimidating. Think about how you would pitch your product to a friend, not a board of directors.
Use power words in your slogan
Power words are descriptive words that trigger emotional responses when read or heard. Often seen in slogans and calls to action, there are hundreds of power words that copywriters use to trigger psychological and emotional responses.
One of the most famous examples of using almost nothing but power words in a slogan is Calvin Klein's 'Between love and madness lies obsession.'
Test your slogan with real people
Test your favorite slogans out to see which one resonates best with others. Send your favorite options to family, friends, business peers, and customers. Ask them to choose their favorite slogan without explaining any of them or providing context.
If your slogan needs explaining, it's probably not a good one. Don't be discouraged if you don't get a clear winner after you've polled your audience. Take the insights you've gained from the survey and keep working at it.
Who should use the Free Slogan Generator?
Small Business Owners
Create memorable slogans for your brand without hiring a copywriter. Generate dozens of options in seconds and find the perfect tagline.
Marketing Teams
Quickly brainstorm catchy slogans for campaigns and product launches. Test multiple options with your audience to find what resonates.
Startups & Entrepreneurs
Craft a memorable brand identity during launch. Get professional-quality taglines without agency costs or long turnaround times.
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