TL;DR: Belkins charges $5,000-15,000/month for managed B2B appointment setting with 3-6 month minimum commitments. Pricing isn't public. Some packages include per-appointment fees ($150-300/meeting) on top of base retainers. Budget $15,000-50,000 for a pilot engagement.

Belkins Pricing 2026: What Appointment Setting Actually Costs

Last updated: May 2026

Belkins is a B2B appointment setting and lead generation agency. They run cold email campaigns, LinkedIn outreach, and cold calling on behalf of clients. The company has 230+ reviews on Clutch and claims 200,000+ appointments booked. But like most agencies, they don't publish pricing. This guide breaks down what Belkins actually costs based on customer reports and industry benchmarks.

Belkins Pricing Overview

Belkins doesn't list prices on their website. You need to book a discovery call to get a quote. That's standard for agencies, but it makes comparison shopping harder.

Based on customer reports and third-party research, here's what teams typically pay:

Most serious engagements fall in the $5,000-10,000/month range. The cheapest packages start around $2,000/month but come with limited scope. Enterprise-level campaigns with multiple channels and dedicated SDRs can exceed $15,000/month.

Pricing Models Belkins Uses

Belkins works with a few different pricing structures depending on the engagement.

Monthly Retainer (Most Common)

You pay a fixed monthly fee for a defined scope of work. This typically includes a set number of emails sent, leads researched, and hours of SDR time. Retainers range from $3,000 to $15,000/month. The retainer covers the team, tools, and execution.

Retainer pricing makes sense for ongoing campaigns. You get predictable costs and a dedicated team.

Per-Appointment Model

Some Belkins packages include a base fee plus a per-appointment charge. One customer reported paying $3,000/month plus $150 per booked meeting. This hybrid model aligns incentives but can get expensive if the campaign performs well.

Per-appointment fees typically range from $50-500 depending on the target market complexity. C-suite appointments at Fortune 500 companies cost more than director-level meetings at mid-market firms.

Project-Based Pricing

For specific campaigns with defined timelines, Belkins offers project pricing. Minimum project sizes typically start at $10,000+. Some reports indicate the lowest appointment-setting packages start around $13,000 for a six-month engagement.

Project pricing works for pilots or campaigns with clear endpoints.

What's Included at Each Tier

Here's what you typically get at different price points.

Starter Tier ($2,000-5,000/month)

Basic email outreach to a defined ICP. Belkins handles lead research, email copy, and sequence management. You get regular reporting on opens, replies, and appointments.

Limitations: Single channel (email only), smaller lead volumes, less customization. No dedicated account manager on the lowest tiers.

Starter works for companies testing appointment setting or with tight budgets.

Growth Tier ($5,000-10,000/month)

Multi-channel outreach combining email with LinkedIn messaging. Dedicated account manager for strategy and optimization. A/B testing on subject lines, copy, and sending patterns. More leads processed monthly.

This is where most B2B companies land. The multi-channel approach typically outperforms single-channel campaigns.

Enterprise Tier ($10,000-15,000+/month)

Full-service campaigns including cold calling. Account-based marketing for named accounts. Premium support with faster response times. Content creation for LinkedIn thought leadership. Deliverability consulting via their proprietary tool Folderly.

Enterprise engagements often include strategic consulting beyond just execution.

Setup Fees and Minimums

Beyond monthly costs, watch for these additional charges.

Setup/Onboarding Fees

Some Belkins packages include setup fees of $2,000-5,000. This covers ICP research, campaign strategy, email infrastructure setup, and domain warming. Setup fees are sometimes waived on longer contracts.

Minimum Commitment

Belkins typically requires 3-6 month minimum commitments. Some contracts run 6-12 months. This is standard for agencies. Outbound campaigns need time to warm up domains, test messaging, and optimize targeting.

The minimum commitment means if your campaign doesn't perform by month 2, you're still on the hook for the remaining contract value. A $5,000/month retainer with a 6-month minimum is a $30,000 commitment.

What Happens at Contract End

Leads generated during the engagement are yours to keep. But the campaign infrastructure (warmed domains, sequences, templates) typically stays with Belkins. If you don't renew, you're starting over with a new provider.

What Belkins Actually Does

Understanding what you're paying for helps evaluate pricing.

Lead Research

Belkins researchers find and verify contacts matching your ICP. They use databases like Apollo and ZoomInfo plus manual verification. Lead quality varies. Expect some bounces and outdated information.

Cold Email Campaigns

Multi-step email sequences with personalized openers and follow-ups. Belkins handles copy, sending schedules, and deliverability. They use domain warming and inbox management to maintain sender reputation.

LinkedIn Outreach

Connection requests and message sequences on LinkedIn. Belkins creates personalized content that turns connections into conversations. This channel works well for reaching executives who ignore cold email.

Cold Calling

Higher-tier packages include phone outreach. SDRs make calls to supplement email and LinkedIn. Cold calling is expensive to deliver (requires dedicated callers) but effective for certain markets.

Deliverability Consulting

Belkins developed Folderly, a deliverability tool. Some packages include email deliverability audits and ongoing monitoring. Poor deliverability kills campaigns, so this matters.

Reporting and Optimization

Regular reports on campaign performance. Open rates, reply rates, appointments booked. Ongoing A/B testing and message optimization.

Results You Can Expect

Belkins publishes case studies showing results. Here's what the data suggests.

Appointment Volume

Most campaigns generate 10-30 appointments per month after ramping. High performers see 30+ monthly meetings. Results depend heavily on ICP, offer, and market timing.

Belkins claims 10:1 ROI for clients and 599% annual ROI. These numbers come from marketing materials. Your results will vary based on deal size and close rate.

Ramp Time

Expect 4-8 weeks before campaigns hit full velocity. Month 1 is usually setup and testing. Results improve as messaging gets optimized and data builds up.

No Guarantees

Belkins operates on a best-effort model. They don't guarantee a specific number of appointments per month. This is typical for agencies. Outbound performance depends on many factors outside their control (market conditions, competitor activity, timing).

Some competitors offer guaranteed appointment minimums with refund provisions. Belkins doesn't structure deals this way.

Belkins vs Running Outbound In-House

The real question: is Belkins worth it compared to doing outbound yourself?

Cost Comparison

Building in-house outbound requires:

• SDR salary: $50,000-80,000/year ($4,000-6,500/month)
• Sales tools (Apollo, Instantly, LinkedIn Sales Nav): $500-1,500/month
• Management overhead and ramp time: 2-3 months before productive

Total in-house cost: $5,000-8,000/month fully loaded, plus 3-6 months to reach full productivity.

Belkins at $5,000-10,000/month is comparable in cost but faster to launch. You skip the hiring, training, and tool setup.

When Belkins Makes Sense

• You need outbound running quickly (weeks, not months)
• You don't have SDR management expertise in-house
• You want to test outbound before building a team
• Your sales team should focus on closing, not prospecting

When In-House Makes Sense

• You have strong sales leadership who can manage SDRs
• You're ready to invest in a long-term outbound function
• Your ICP requires deep product knowledge to prospect effectively
• You want full control over messaging, targeting, and iteration speed

Belkins vs Other Agencies

How does Belkins pricing compare to alternatives?

CIENCE

Similar pricing range ($5,000-15,000/month). CIENCE emphasizes their research team and intent data. Some customers find CIENCE more process-driven but less flexible.

Martal Group

Often slightly cheaper than Belkins for comparable services. Martal has strong tech industry expertise. Worth getting a quote for comparison.

SalesRoads

Focused on cold calling with appointment setting. Pricing starts higher than email-only agencies. Makes sense if phone outreach is critical for your market.

Outsourced SDR Firms

Companies like Overpass or CloudTask offer fractional SDRs at $3,000-6,000/month. Less full-service than Belkins but more affordable for basic outbound.

Run Outbound Without the Agency Price Tag

Belkins charges $5,000+/month for managed outreach. The value is real: they handle list building, enrichment, sequencing, and optimization so your team doesn't have to.

But what if you could run that same playbook in-house without the agency markup?

Miniloop handles the busywork behind outbound. Pull lead lists from Apollo, enrich with Clay, score against your ICP, write personalized openers, and push to your sequencer. The execution layer that agencies charge $60,000+/year for.

The difference: you own the process, the data, and the iteration speed. No 6-month contracts. No per-appointment fees. Just the GTM busywork handled so your team can focus on closing.

Get in touch or browse templates.

Is Belkins Worth It?

Belkins is a legitimate agency with real results. Whether it's worth the cost depends on your situation.

Belkins is worth it if:

• You need outbound running fast without hiring
• Your average deal size is $20,000+ (ROI math works at this ACV)
• You don't have SDR management expertise internally
• You want to test outbound before committing to a team
• You're selling to markets where Belkins has proven playbooks

Belkins probably isn't worth it if:

• Your deal sizes are under $10,000 (hard to justify the cost per appointment)
• You already have SDR infrastructure and just need leads
• You need tight control over messaging and iteration speed
• Budget is extremely tight (sub-$5,000/month won't get meaningful results)
• You're in a niche market that requires deep product knowledge to prospect

The ROI Question

At $5,000-10,000/month with 10-20 appointments booked, your cost per appointment is $250-1,000. If your close rate is 20% and average deal is $50,000, that's $10,000-$50,000 in pipeline per appointment. The math works.

At $30,000 ACV with a 10% close rate, each appointment is worth $3,000 in expected value. The economics get tighter.

Run your own numbers before signing.

Before You Commit to Agency Pricing

Before signing a $5k+/month retainer with 6-month minimums, consider whether you want to rent access to their process or own your own system.

Miniloop builds your outbound system from scratch. Same outcome. pipeline. but you own the process, see everything, and keep the system when you're ready to run it yourself.

We're working with a handful of companies right now. Get in touch to see if we're a fit.

Related Reading

• Apollo.io Pricing 2026: Plans, Credits & Real Costs
• Clay Pricing 2026: Plans, Credits, and What You'll Actually Pay
• ZoomInfo Pricing 2026: What It Actually Costs

Related Resources

• Templates - workflow templates index
• Integrations - integrations index
• Outbound - automated cold outreach execution