Best AI Visibility Tools in 2026

Last updated: January 2026

AI visibility tools track how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Mode, and Gemini. Top options include Semrush AI Toolkit ($199/month, most comprehensive), Ahrefs Brand Radar ($199/month, best for SEO integration), OtterlyAI ($49/month, best value), SE Visible (included with SE Ranking, best deal), and Profound ($49/month, most AI platforms). Free options like Semrush AI Search Visibility Checker provide basic brand monitoring.

Only 8% of AI-related queries result in website clicks. If AI platforms don't mention your brand, you're invisible to millions of potential customers. AI visibility tracking is no longer optional.

This guide covers 10 AI visibility tools from free checkers to enterprise platforms.

AI Visibility Tool Comparison Table 2026

Comprehensive Enterprise Platforms

Semrush AI Toolkit (Semrush One)

Most comprehensive AI visibility platform. Track brand mentions across ChatGPT, Google AI Mode, Perplexity, and Gemini with access to 130 million prompts across 8 regions.

Best for: Enterprises and agencies needing comprehensive AI visibility tracking

Key features:

• AI visibility tracking (ChatGPT, Perplexity, Gemini, Google AI Mode)
• 130M+ tracked prompts across 8 regions
• Sentiment analysis (positive, neutral, negative)
• Competitor benchmarking
• Share of voice in AI search
• Content recommendations for AI optimization
• Integration with SEO Toolkit
• Historical tracking and trends
• Multi-domain support

Pricing:

• AI Visibility Toolkit: $99/month/domain (annual)
• Semrush One: $199/month (AI Toolkit + full SEO Toolkit)

Strengths: Most comprehensive, largest prompt database, excellent competitor analysis Weaknesses: Expensive, requires annual commitment, complex for beginners

Ahrefs Brand Radar

Tracks brand mentions across 6 AI platforms with 190 million prompts. Integrates with Ahrefs' SEO data (backlinks, keywords, traffic) for comprehensive visibility.

Best for: SEO professionals wanting AI visibility integrated with traditional SEO metrics

Key features:

• 6 AI platforms (ChatGPT, Perplexity, Google AI Overviews/Mode, Gemini, Copilot)
• 190M+ prompts monitored
• Sentiment tracking
• Competitor comparison
• Share of voice analysis
• Integration with Ahrefs SEO data
• Backlink and keyword context
• Topic clustering
• Historical trends

Pricing: $199/month (add-on to existing Ahrefs plan)

Strengths: Best SEO integration, classic Ahrefs data quality, large prompt database Weaknesses: Requires existing Ahrefs subscription, no standalone option, expensive

Best Value Options

OtterlyAI

Dedicated AI search monitoring platform tracking 6 AI engines. Automatic brand mention tracking with citations, sentiment, and competitive analysis.

Best for: Mid-size businesses wanting affordable comprehensive tracking

Key features:

• 6 AI platforms (ChatGPT, Perplexity, Google AI Overviews/Mode, Gemini, Copilot)
• Automatic brand mention detection
• Citation tracking
• Sentiment analysis
• Competitor monitoring
• Share of voice metrics
• Alerts for brand mentions
• Historical data and trends
• White-label reports

Pricing:

• Starter: $49/month (1 brand, 3 competitors)
• Professional: $149/month (3 brands, 10 competitors)
• Agency: $349/month (10 brands, 30 competitors)

Strengths: Most affordable comprehensive option, dedicated platform, good features Weaknesses: Smaller prompt database than leaders, newer platform

SE Visible (SE Ranking)

AI visibility tracking included with SE Ranking subscriptions at no extra cost. Monitors ChatGPT, Perplexity, Gemini, and Google AI Mode.

Best for: SE Ranking users getting AI tracking for free

Key features:

• ChatGPT, Perplexity, Gemini, AI Mode tracking
• Brand mention frequency
• Average position in AI responses
• Competitor comparison
• Visibility dashboard
• Included with SE Ranking (no extra cost)
• Integration with rank tracking and SEO tools

Pricing: Included with SE Ranking ($65-289/month)

Strengths: Best value (included free), good integration with SE Ranking Weaknesses: Requires SE Ranking subscription, fewer platforms than leaders

Specialized Tools

Surfer AI Tracker

Content optimization platform adds AI visibility tracking. Monitors ChatGPT, Perplexity, and Google AI Overviews/Mode with content recommendations.

Best for: Content teams using Surfer for optimization

Key features:

• ChatGPT, Perplexity, Google AI tracking
• Brand mention monitoring
• Prompt-based tracking (25-prompt blocks)
• Content optimization recommendations
• Integration with Surfer's content tools
• Visibility trends

Pricing:

• AI Tracker: $95/month (25 prompts)
• Add-on blocks: $95/25 prompts

Strengths: Integrates with content workflow, actionable recommendations Weaknesses: Limited prompts per tier, requires additional purchase for volume

Profound

Tracks 11 AI platforms including ChatGPT, Perplexity, Google AI, Gemini, Copilot, Meta AI, Grok, DeepSeek, and Claude. Most platforms covered.

Best for: Businesses wanting coverage across maximum AI engines

Key features:

• 11 AI platforms tracked (most in market)
• Brand mention tracking
• Citation analysis
• Sentiment detection
• Competitor monitoring
• Custom prompt tracking
• Historical data

Pricing:

• Starter: $49/month (ChatGPT, limited features)
• Growth: $399/month (Perplexity, AI Overviews, 100 prompts)
• Enterprise: Custom (all 11 platforms)

Strengths: Most AI platforms tracked, affordable starter tier Weaknesses: Key platforms locked to higher tiers, limited prompt volume on lower plans

Letterdrop

Content marketing platform with AI visibility tracking for ChatGPT, Perplexity, and Gemini. Focuses on content creation optimized for AI search.

Best for: Content marketers creating AI-optimized content

Key features:

• ChatGPT, Perplexity, Gemini tracking
• AI content optimization
• Topic research for AI search
• Brand mention monitoring
• Content performance analysis
• SEO + AI visibility combined
• Content calendar integration

Pricing:

• Pro: $99/month (basic AI tracking)
• Business: $399/month (full AI features)

Strengths: Content creation + tracking in one, good for content teams Weaknesses: Content platform first (tracking secondary), expensive for tracking alone

Free & Entry Tools

Semrush AI Search Visibility Checker

Free tool to check brand visibility across ChatGPT, Perplexity, and Google AI Mode. Limited to basic checks without historical data.

Best for: Testing AI visibility before committing to paid tools

Key features:

• Brand visibility check (ChatGPT, Perplexity, Google AI Mode)
• Basic mention detection
• Free to use
• No account required
• Instant results

Pricing: Free

Strengths: Free, no account needed, quick check Weaknesses: No historical data, limited insights, no competitor comparison

Manual Checking

Query AI platforms directly (ChatGPT, Perplexity, Gemini) with industry questions to see if your brand appears.

Best for: Very small businesses testing the waters

Process:

1. List relevant industry questions
2. Ask each question in ChatGPT, Perplexity, Claude, Gemini
3. Check if your brand appears in responses
4. Note competitor mentions
5. Track manually in spreadsheet

Pricing: Free (time investment only)

Strengths: Free, direct feedback from AI platforms Weaknesses: Time-consuming, no automation, no historical tracking, limited scale

How to Choose

By Budget

By Primary Need

By AI Platforms Tracked

All major tools track:

• ChatGPT (most important, highest traffic)
• Perplexity (growing fast, tech-savvy audience)
• Google AI Overviews & AI Mode (massive reach)
• Gemini (Google ecosystem)

Premium tools add:

• Microsoft Copilot
• Meta AI
• Claude
• Grok
• DeepSeek

Start with tools covering the big 4 (ChatGPT, Perplexity, Google AI, Gemini). They represent 90%+ of AI search traffic.

Why AI Visibility Matters

Traditional search is declining: Only 8% of AI-related queries result in clicks. 92% of users get answers directly from AI without visiting websites.

Brand mentions drive trust: If ChatGPT or Perplexity mentions your brand as a solution, users trust that recommendation like a personal referral.

Competitive advantage: Early adopters of AI visibility tracking (2024-2026) are building advantages before competitors realize it matters.

Content strategy shift: AI platforms prioritize helpful, authoritative content over SEO tricks. AI visibility forces better content.

Future-proofing: AI search will grow. Google AI Mode, ChatGPT search, and Perplexity are eating traditional search market share monthly.

How AI Visibility Tools Work

1. Prompt database: Tools maintain databases of 50M-190M+ prompts (questions users ask AI platforms)
2. Automated querying: Tools automatically query AI platforms with these prompts
3. Response analysis: Natural language processing identifies brand mentions, citations, sentiment
4. Aggregation: Data aggregated to show visibility percentage, share of voice, trends
5. Alerts: Notification when brand mentioned or competitor gains visibility
6. Recommendations: Suggest content topics and optimization for better AI visibility

Improving AI Visibility

AI visibility tools show where you stand. Improving visibility requires:

Authoritative content: AI platforms prioritize helpful, well-researched content. Create comprehensive guides, case studies, research.

Structured data: Use schema markup to help AI understand your content (organization, product, FAQ, how-to).

Citations and links: Quality backlinks signal authority. AI platforms reference well-linked sources more often.

E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness. AI platforms evaluate these signals.

Topic coverage: Cover topics comprehensively, not superficially. AI platforms prefer depth.

Update content: Fresh, current content ranks better in AI responses than outdated material.

Tools like Semrush AI Toolkit and Surfer AI Tracker provide specific recommendations for improving AI visibility based on gaps and opportunities.

Which AI Visibility Tool Should You Choose?

For most businesses: OtterlyAI ($49/month). Affordable comprehensive tracking of 6 major AI platforms with good features.

For enterprises: Semrush AI Toolkit ($199/month) or Ahrefs Brand Radar ($199/month). Semrush for comprehensive tracking and sentiment, Ahrefs for SEO integration.

For best deal: SE Visible (included with SE Ranking $65+/month). AI tracking at no extra cost if you already use SE Ranking.

For most platforms: Profound ($49-399/month). Tracks 11 AI engines including ChatGPT, Claude, Grok, DeepSeek.

For content teams: Surfer AI Tracker ($95/month) or Letterdrop ($99/month). Tracking + content optimization.

For testing: Semrush Free Checker (free). Basic visibility check before committing to paid tools.

AI visibility tracking is moving from early adopter phase to mainstream. If your competitors rank in AI search and you don't, you're invisible to a growing segment of searchers. Start with free tools to assess visibility, then upgrade to paid tracking when you see the gap.

FAQs About AI Visibility Tools

What are AI visibility tools?

Software that tracks how often your brand appears in AI search engine responses from ChatGPT, Perplexity, Google AI Mode, Gemini, and other AI platforms. These tools monitor millions of prompts, detect brand mentions, track sentiment (positive/neutral/negative), compare visibility against competitors, and provide recommendations for improving AI search presence. Essential as only 8% of AI queries result in website clicks.

Which AI visibility tool is best?

Semrush AI Toolkit for comprehensive tracking ($199/month). Ahrefs Brand Radar for SEO integration ($199/month). OtterlyAI for value ($49/month). Semrush offers the largest prompt database (130M+) and best sentiment analysis. Ahrefs integrates AI visibility with traditional SEO metrics. OtterlyAI provides solid tracking at half the price. SE Visible (included with SE Ranking) is the best deal if you already use SE Ranking.

How much do AI visibility tools cost?

Free to $400+/month. Free: Semrush Free Checker (basic). Budget: OtterlyAI ($49), Profound Starter ($49), Surfer AI Tracker ($95). Mid-tier: OtterlyAI Professional ($149), Semrush AI Toolkit ($199), Ahrefs Brand Radar ($199). Enterprise: Profound Growth ($399+), BrightEdge (custom). Most businesses get comprehensive tracking for $50-200/month. SE Visible is included free with SE Ranking subscriptions ($65+/month).

Why does AI visibility matter?

Only 8% of AI search queries result in website clicks. 92% of users get answers directly from ChatGPT, Perplexity, or Google AI Mode without visiting sites. If AI platforms don't mention your brand, you're invisible to millions. AI mentions drive trust like personal referrals. Early adopters (2024-2026) are building competitive advantages. AI search traffic is growing while traditional search declines.

Can I improve my AI visibility?

Yes, through authoritative content, structured data, quality backlinks, and comprehensive topic coverage. AI platforms prioritize helpful, well-researched content with strong E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness). Use schema markup, earn quality backlinks, cover topics in depth, update content regularly. Tools like Semrush AI Toolkit and Surfer AI Tracker provide specific recommendations for gaps and opportunities.