TL;DR: Query AI tools with industry prompts, track responses manually or with tools like Profound. Automate monitoring with Miniloop. AI visibility is the new SEO.
Best Ways to Track Brand Mentions in AI Search in 2026
Last updated: February 2026
AI search is reshaping how people discover brands. When someone asks ChatGPT "What's the best CRM?" or "What project management tool should I use?" the AI's response influences their decision. If your brand isn't mentioned, you're invisible.
This guide covers how to track and improve your brand visibility in AI search.
Why AI Search Mentions Matter
- ChatGPT has 800M+ weekly users
- Many use AI instead of Google for recommendations
- AI responses feel authoritative and trusted
- Missing from AI responses = missing customers
- Early optimization establishes brand in training data
How to Track AI Brand Mentions
Manual Monitoring
Step 1: Identify Key Queries List prompts your customers might ask:
- "What is the best [your category]?"
- "Compare [competitor] vs alternatives"
- "[Your industry] tools recommended"
Step 2: Query Multiple AI Tools Test across:
- ChatGPT (largest user base)
- Claude (growing adoption)
- Perplexity (search-focused)
- Gemini (Google integration)
- Microsoft Copilot (enterprise)
Step 3: Document Results Track:
- Does your brand appear?
- What position (first mentioned vs later)?
- How are you described?
- Who are competitors mentioned?
AI Brand Monitoring Tools
| Tool | What It Does | Pricing |
|---|---|---|
| Profound | AI search monitoring | Enterprise |
| Scrunch AI | Brand visibility tracking | $99/mo+ |
| Originality.ai | Content monitoring | $13/mo |
| Custom (Miniloop) | Build your own monitoring | Free tier |
Profound
Enterprise AI search monitoring. Tracks brand mentions across AI platforms. Provides visibility scores and competitor analysis.
Scrunch AI
Monitors AI responses for brand mentions. Tracks visibility trends over time.
Custom Monitoring with Miniloop
Build automated workflows that:
- Query AI tools with your prompts daily
- Log responses to a database
- Alert you when competitors are mentioned
- Track visibility trends over time
Want to automate your workflows?
Miniloop connects your apps and runs tasks with AI. No code required.
How to Improve AI Search Visibility
1. Create Citable Content
AI models cite authoritative sources. Create:
- Comprehensive guides
- Original research
- Expert content
- Frequently cited resources
2. Get Mentioned Everywhere
More mentions = higher AI visibility:
- Industry publications
- Review sites (G2, Capterra)
- News coverage
- Social media presence
3. Optimize for AEO
Answer Engine Optimization:
- Clear, structured content
- FAQ sections
- Comparison pages
- Best-of listicles that include you
4. Monitor Competitors
Track what competitors appear for:
- Your target keywords
- Industry queries
- Comparison searches
Building an AI Monitoring Workflow
With Miniloop, you can automate AI brand monitoring:
- Schedule daily queries to AI tools
- Extract brand mentions from responses
- Store results in a database
- Alert via Slack when visibility changes
- Generate weekly reports
Describe what you want. Miniloop builds the workflow. Try it free.
FAQs
How do I track brand mentions in AI search?
Query AI tools with industry prompts. Use monitoring tools or build custom automation.
Why do AI search mentions matter?
AI chatbots influence purchase decisions. Missing from AI = missing customers.
Can I influence AI search results?
Yes. Create quality content, get cited by authoritative sources, optimize for AEO.
Related Reading
Frequently Asked Questions
How do I track brand mentions in AI search?
Query AI tools like ChatGPT, Claude, and Perplexity with relevant prompts about your industry. Track whether your brand appears in responses. Use monitoring tools like Profound or build custom automation with Miniloop to track systematically.
Why do AI search mentions matter?
AI chatbots influence purchase decisions. When ChatGPT recommends competitors instead of you, you lose potential customers. AI visibility is becoming as important as traditional SEO. Early movers can establish brand presence in AI training data.
Can I influence AI search results?
Yes. Create quality content that AI models cite. Get mentioned in authoritative sources. Maintain strong online presence. Some tools help optimize for AI search (AEO - Answer Engine Optimization). It's the new SEO.
