TL;DR: Clearbit is now Breeze Intelligence, requiring a HubSpot subscription. For CRM-agnostic data enrichment: Apollo for all-in-one prospecting ($49/mo), ZoomInfo for enterprise-grade coverage ($15K+/yr), Clay for waterfall enrichment workflows ($185/mo), Cognism for GDPR-compliant European data ($15K+/yr). Most alternatives cost $50-500/mo for SMBs, $15K+/yr for enterprise.

Best Clearbit Alternatives 2026: Data Enrichment Without HubSpot Lock-In

Last updated: May 2026

Clearbit became Breeze Intelligence after HubSpot acquired it in December 2023. If you're not on HubSpot, you're now locked out of Clearbit's data enrichment. If you are on HubSpot, you're paying for credits that expire monthly on top of your CRM subscription. Either way, the market has moved on.

This guide covers seven Clearbit alternatives that work with any CRM. We'll break down pricing, data quality, and what each tool does best so you can pick the right fit for your stack and budget.

Why People Are Looking for Clearbit Alternatives

Three things changed after the HubSpot acquisition:

1. CRM lock-in. Clearbit no longer operates as a standalone product. You need a paid HubSpot subscription to access Breeze Intelligence at all.

2. Credit-based pricing. Instead of unlimited enrichment, you now buy credit packs (100, 1,000, or 10,000) that expire monthly. A mid-market team on Marketing Hub Professional pays $5,390/month before overages.

3. Support quality dropped. Multiple reviews cite slower response times since the acquisition. When you're debugging enrichment workflows, waiting days for support is a problem.

If you're already all-in on HubSpot, Breeze Intelligence is a reasonable native option. For everyone else, these alternatives offer better value, flexibility, or data coverage.

Clearbit Alternatives Comparison Table

Top Clearbit Alternatives for Data Enrichment

Apollo

The value leader for teams that need prospecting and enrichment in one tool. Apollo combines a 275M+ contact database with built-in email sequencing and a dialer, making it the closest thing to an all-in-one platform for outbound teams.

Best for: SMB and mid-market sales teams who want data + outreach in one tool

Key features:

• 275M+ contact database with email and phone numbers
• Built-in email sequencing and power dialer
• Chrome extension for LinkedIn prospecting
• Intent data and job change signals
• Native CRM integrations (Salesforce, HubSpot, Pipedrive)
• API access for enrichment workflows

Pricing:

• Free: 50 credits/month
• Basic: $49/user/month (annual) for 900 credits
• Professional: $79/user/month for 1,200 credits + advanced features
• Organization: $119/user/month for unlimited credits

Strengths: Apollo's 94% email deliverability rate leads the market. The all-in-one model means one subscription covers prospecting, enrichment, and outreach. Price-to-value is hard to beat.

Weaknesses: Phone number accuracy lags behind ZoomInfo (71% vs 88% connect rate in testing). Intent data is less sophisticated than dedicated intent providers. Enterprise compliance features are limited.

Choose Apollo when: You want prospecting and outreach in one platform without paying enterprise prices. Best for teams under 50 who prioritize email over cold calling.

ZoomInfo

The enterprise incumbent with the deepest data coverage. ZoomInfo has the broadest firmographic, contact, and technographic coverage in the market, plus intent signals, org charts, and integrations with every major enterprise CRM.

Best for: Enterprise sales teams (200+ employees) with budget for premium data

Key features:

• 600M+ professional profiles, 135M+ verified phone numbers
• Intent data from Bombora partnership
• Technographic data (what software companies use)
• Org charts and reporting relationships
• Advanced search filters (50+ criteria)
• FormComplete for form enrichment

Pricing:

• Professional: ~$15,000/year starting point
• Advanced: ~$25,000/year with intent data
• Elite: ~$40,000+/year for full platform
• Real-world: A 10-person team quoted $34,200/year in early 2026

Strengths: Direct dial phone accuracy is unmatched (88% connect rate). Data depth on mid-market and enterprise US companies is the best in class. Intent data actually works for account prioritization.

Weaknesses: Price puts it out of reach for most startups. Annual contracts with auto-renewal are aggressive. UI feels dated compared to newer tools. Overkill if you only need basic enrichment.

Choose ZoomInfo when: You're an enterprise sales org where direct dial accuracy drives revenue and budget isn't a primary constraint. Not worth it for SMBs.

Clay

The programmable enrichment workbench. Clay lets you chain together 50+ data providers in custom workflows, running waterfall enrichment that tries multiple sources until one returns data. Maximum flexibility, but you build the workflows yourself.

Best for: RevOps teams and growth engineers who want granular control over enrichment logic

Key features:

• Waterfall enrichment across 50+ data providers
• No charge for failed lookups (huge for waterfall workflows)
• AI enrichment for unstructured data extraction
• Native email sequencer (new in 2026)
• Visual workflow builder
• Integrations with every major CRM and outreach tool

Pricing:

• Starter: $149/month for 2,000 credits
• Explorer: $349/month for 10,000 credits
• Pro: $800/month for 50,000 credits
• Enterprise: Custom pricing
• Note: March 2026 pricing update cut data costs 50-90%

Strengths: Waterfall enrichment fills gaps that single-provider tools miss. The "no charge for empty results" policy makes experimentation cheap. Flexibility is unmatched if you have the technical chops.

Weaknesses: Learning curve is steep. You need to build workflows yourself, which takes time. Total cost of ownership includes the data providers you chain together, not just Clay's subscription. Not a "set it and forget it" tool.

Choose Clay when: You have RevOps or growth engineering capacity to build and maintain custom enrichment workflows. Not ideal for teams who just want simple enrichment out of the box.

Cognism

The GDPR-first data provider. Cognism specializes in compliant B2B data with particular strength in European markets. Their Diamond Data offering includes phone-verified mobile numbers that deliver 2-3x higher connect rates for European contacts.

Best for: Companies selling into UK and Western Europe who need GDPR-verified data

Key features:

• 440M+ contacts, 100M+ mobile numbers
• Diamond Data: 10M+ phone-verified direct dials
• GDPR compliance with legitimate interest documentation
• Do-Not-Call list screening across 13 countries
• ISO 27001, ISO 27701, SOC 2 Type II certified
• Chrome extension for LinkedIn prospecting

Pricing:

• Platinum (Grow): ~$15,000/year platform + ~$1,500/user
• Diamond (Elevate): ~$25,000/year platform + ~$2,500/user
• Total cost: $22,500-$50,000+/year depending on team size
• Annual contracts required, no monthly option

Strengths: European data quality is genuinely top-tier. Email accuracy above 90% for UK/EU contacts. Phone-verified numbers actually connect. Compliance story is thorough and auditable.

Weaknesses: US data coverage is thinner than ZoomInfo or Apollo. APAC coverage is limited. Price is enterprise-level. No monthly billing option means big upfront commitment.

Choose Cognism when: You sell primarily into UK and Western Europe and need compliant, accurate phone numbers. Overkill for US-focused teams.

Lusha

The simple, fast contact lookup tool. Lusha gives sales reps verified contact data through a Chrome extension. Click a button on LinkedIn, get the email and phone. No complex workflows, no learning curve.

Best for: Individual reps and small teams who need quick contact lookups

Key features:

• Chrome extension for LinkedIn and company websites
• Direct dials and business emails
• 20+ search filters for prospecting
• Salesforce and HubSpot integrations
• Team management and credit allocation
• API for bulk enrichment

Pricing:

• Free: 70 credits/month
• Pro: $29/user/month (annual) for 480 credits
• Premium: $51/user/month for 960 credits
• Scale: Custom pricing for unlimited
• Note: Phone lookups cost 10x more credits than emails

Strengths: Dead simple to use. Chrome extension is fast. Good email accuracy (89% deliverability). Reasonable price for light usage.

Weaknesses: Coverage outside North America and UK is weak. Bulk enrichment is capped at 25 contacts per batch. Phone credit consumption is aggressive. Not a platform, just a lookup tool.

Choose Lusha when: You need simple contact lookups without building workflows. Works for individual reps or small teams with light enrichment needs. Not for high-volume operations.

LeadIQ

The LinkedIn-native prospecting tool. LeadIQ captures contact data from LinkedIn with one click, syncs it to your CRM, and tracks job changes so you can reach out when prospects move to new roles.

Best for: SDR teams who prospect primarily through LinkedIn

Key features:

• Chrome extension for LinkedIn contact capture
• Job change alerts for tracked accounts
• Scribe AI for personalized email drafting
• One-click CRM and Outreach/Salesloft sync
• Universal credits model (simpler than email vs phone credits)
• Team activity tracking and analytics

Pricing:

• Free: 50 credits, 1 user
• Essential: $39/user/month (annual)
• Pro: $79/user/month with AI features
• Enterprise: Custom pricing
• Note: $200/month gets 200 Universal Credits for up to 5 users

Strengths: LinkedIn workflow is smooth. Job change signals are genuinely useful for outbound timing. CRM sync is reliable. Scribe AI saves time on email personalization.

Weaknesses: Phone number accuracy is consistently criticized ("garbage" per multiple reviews). Credit costs add up fast for phone-heavy teams. Not useful if you don't prospect on LinkedIn.

Choose LeadIQ when: Your SDRs live in LinkedIn and prioritize email over phone. Great for the capture-and-sync workflow. Skip it if cold calling is your primary channel.

Miniloop

Aggregated enrichment without the manual work. Miniloop pulls from multiple data providers and handles the enrichment workflow for you. Instead of managing subscriptions to Apollo, Clearbit, and three other tools, you get consolidated data without building the pipes yourself.

Best for: Founders and growth teams who want enriched data without managing multiple vendors

Key features:

• Multi-source enrichment (aggregates across providers)
• ICP scoring built into the enrichment flow
• No separate subscriptions to manage
• Clean, deduplicated output
• Works with any CRM
• Handles the busywork of list building and enrichment

Pricing:

• Custom based on volume and use case
• No per-seat licensing
• No credit expiration

Strengths: Removes the operational overhead of managing multiple data subscriptions. Multi-source approach fills gaps that single-provider tools miss. No workflow building required.

Weaknesses: Less granular control than Clay's DIY approach. Not a standalone database you can search. Best for teams who want hands-off enrichment, not data exploration.

Choose Miniloop when: You want enriched, ICP-scored lists without spending hours in spreadsheets or managing multiple vendor subscriptions. Ideal for founders who'd rather not become data enrichment experts.

How to Choose the Right Clearbit Alternative

The right tool depends on three factors:

1. Your primary use case

• Just need contact data? Lusha or LeadIQ for simplicity.
• Need data + outreach? Apollo for all-in-one value.
• Need maximum data depth? ZoomInfo if you have the budget.
• Need custom workflows? Clay for programmable enrichment.
• Selling into Europe? Cognism for GDPR compliance.

2. Your budget

• Under $100/mo: Apollo Basic, Lusha Pro
• $100-500/mo: Clay, LeadIQ Pro, Apollo Professional
• $15K+/year: ZoomInfo, Cognism

3. Your technical capacity

• No technical resources: Apollo, Lusha, LeadIQ (turnkey)
• RevOps team available: Clay (maximum flexibility)
• Want it handled: Miniloop (outsourced enrichment operations)

Handle Enrichment Without the Manual Work

These tools handle data enrichment. But data enrichment is just one piece of the outbound workflow. The real time sink is everything around it: building lead lists, scoring against your ICP, deduplicating records, syncing to your CRM, and keeping data fresh.

Miniloop handles that busywork. We build and run enrichment workflows for your team:

• Pull leads from multiple sources and deduplicate
• Enrich against multiple providers (not just one)
• Score contacts against your ICP criteria
• Deliver clean, ready-to-use lists to your CRM
• Keep data updated without manual refresh cycles

You pick your strategy. We handle the execution.

Get in touch or browse templates to see how it works.

Frequently Asked Questions

What happened to Clearbit?

HubSpot acquired Clearbit in December 2023 and rebranded it as Breeze Intelligence in September 2024. Clearbit no longer operates as a standalone product. You need a paid HubSpot subscription to access it, and enrichment is now credit-based with monthly expiration.

How much does Clearbit (Breeze Intelligence) cost now?

Minimum cost is $75/month: $30 for HubSpot Starter plus $45 for 100 Breeze Intelligence credits (annual billing). Mid-market teams on Marketing Hub Professional pay $5,390/month or $64,680/year before overages. Enterprise costs can exceed $50,000/year.

What's the best free Clearbit alternative?

Apollo offers the most generous free tier: 50 credits/month with access to their full 275M+ contact database. Lusha offers 70 free credits/month. Both require account creation but no credit card.

Is ZoomInfo worth the price over Clearbit alternatives?

For enterprise sales teams where direct dial accuracy drives revenue, yes. ZoomInfo's 88% phone connect rate beats competitors significantly. For SMBs or email-focused teams, Apollo or Clay offer better value. You're paying for phone data depth you may not need.

Which Clearbit alternative has the best data quality?

It depends on your market. ZoomInfo leads for US enterprise contacts. Cognism leads for UK and Western Europe. Apollo has the best email deliverability (94%). Clay's waterfall approach can achieve the highest fill rates by combining multiple providers.

Can I use multiple data enrichment tools together?

Yes. Clay is specifically designed for this, letting you chain 50+ providers in waterfall sequences. Many teams also use Apollo for prospecting and a specialized provider (like Cognism for Europe) for specific markets. Miniloop handles multi-source enrichment without you managing the integrations.

What These Tools Don't Handle

Tools like these handle specific parts of the workflow. But someone still needs to connect them, build the processes, and run the operations.

Miniloop builds the system that ties it all together. We set up the workflows, connect the tools, and run the execution so you don't configure anything—you just run the system.

We're working with a handful of companies right now. Get in touch if that's you.

Related Reading

• Apollo Pricing 2026: Plans and Real Costs
• ZoomInfo Pricing 2026: What You'll Actually Pay
• Clay Pricing 2026: Credits, Plans, and Total Cost
• Data Enrichment for Enterprise Teams

Related Resources

• Lead Generation Templates - Pre-built workflows for outbound
• Agentic Workflows - How Miniloop handles execution