Press Release Writer
Write professional press releases that get media attention. Generate news-ready announcements with proper formatting, quotes, and calls to action.
Press Release Writer
Write professional press releases that get media attention. Generate news-ready announcements with proper formatting, quotes, and calls to action.
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Clone this tool to your dashboard and run it automatically.
What is a press release writer?
A press release writer generates professional news announcements for your company. You describe what you are announcing, and the AI creates a properly formatted release with headline, lead paragraph, quotes, and company information.
Press releases are the standard format for business news. They help journalists understand your story and decide if it is worth covering. A well-written release makes coverage more likely.
Why press releases still matter
Press releases establish credibility. Having your news picked up by publications signals that your company matters. Earned media is more trusted than advertising.
Releases create a news trail. Even if major outlets do not cover you, your releases appear in news databases, Google News, and industry publications. This builds your searchable history.
They support SEO. Press releases on news sites create backlinks and mentions. When people search for topics you cover, your releases can appear in results.
How to use this press release writer
Creating your press release takes just a few steps:
- 1
Describe your press release announcement
Explain what you are announcing in detail. Include key facts, dates, numbers, and why this news matters. The more context you provide, the better your release.
- 2
Select the press release announcement type
Choose what kind of news this is. Different announcement types have different conventions. Product launches differ from funding announcements.
- 3
Choose your press release tone
Select how formal your release should be. Established companies often use corporate style. Startups can be more dynamic. Technical releases speak to industry audiences.
- 4
Customize and distribute your press release
Add your real quotes, contact information, and company boilerplate. Then distribute through your PR channels or newswire services.
Press release structure explained
Every press release follows a standard format:
Headline and dateline
Start with an attention-grabbing headline that summarizes the news. Follow with city and date. This tells journalists exactly what the news is and when it happened.
Lead paragraph
Your first paragraph must answer who, what, when, where, and why. Journalists often only read this paragraph before deciding to cover a story. Make it count.
Supporting paragraphs
Add details in order of importance. Use inverted pyramid structure where each paragraph could be cut without losing the core story. Include facts, context, and implications.
Quotes
Include quotes from company leadership. Good quotes add perspective and are easily pulled by journalists. Make them quotable, not generic corporate speak.
Boilerplate
End with a standard About section describing your company. Include media contact information. This stays consistent across all your releases.
Tips for better press releases
Write releases that get coverage:
Lead with the news. Do not bury your announcement. Put the most important information first.
Make it newsworthy. Ask yourself why anyone outside your company would care. Focus on impact, not internal achievements.
Write quotable quotes. Generic quotes get ignored. Give journalists something they would actually want to print.
Keep it focused. One announcement per release. If you have multiple stories, write multiple releases.
Time it right. Tuesday through Thursday mornings work best. Avoid Friday afternoons and holidays.
Who should use the Press Release Writer?
Startups
Announce launches, funding, and milestones professionally. Get media coverage that builds credibility and awareness.
Marketing Teams
Create press releases quickly without waiting for agencies. Maintain a steady flow of company announcements.
PR Professionals
Draft press releases faster. Start with a solid foundation and customize for your clients and media targets.
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